Using The Supplement Funnel In ClickFunnels (download link) – Stephen Larsen

Using The Supplement Funnel In ClickFunnels (download link)

Jun 23rd, 2016 anchorwave


What’s up everybody?

Hey, I’m super excited for this. The Supplement Funnel is one bad mamajama sales funnel. And ClickFunnels makes it crazy easy.

I just want you to know that these specialty funnels, I’m not doing such a long video like I did on the essential ones. The purpose of these Specialty Funnels is to show you how the essential funnels work in a specific industry. I hope that makes sense. These are like the building blocks. Right? These are how the building blocks have been used in specific industries and scenarios.


  1. First… sell 1 bottle of a supplement
  2. Then, offer them 3-5 MORE OF THE SAME THING (crazy to me that this works)
  3. … ship it to them (this is seriously one of the most simple but most dollar making funnels I’ve ever seen. I’m shocked this works)

Anyways, I want to talk about the supplement funnel real quick.

Supplement funnel is really cool. This is one from Russell Brunson. What’s neat about this is it’s a little bit counter-intuitive, actually. We’ll open it up real quick here. When you click the download link right here it’ll pop up and it’ll say, “Hey, tell me where to send the download link.”


This is the structure, this is what it looks like. This is as soon as you click this is what you’ll get right here. Click edit page, we can look inside of it here. Just as always, you know as well with any other thing in ClickFunnels you can change anything you want. We could add more text and image, button, video pop up, video unlocker, price tables, Facebook comment area, FAQ block. You can do anything you want. Order bumps, order bumps are amazing.

Supplement Funnel

This is saying, “Hey, why don’t you put your supplement here.” This is kind of the structure and the layout that is responsible for making tens of millions of dollars for people. This model for supplements alone is pulling millions and millions of dollars in for people.

I thought it would be a cool one to give you guys. I went through, funnel hacked it, and this is it. What they do is they come here and they fill out the order form. After they fill out the order form it goes to step two which looks like this.

What’s cool is that if you’re not familiar with the two step order form, what’s neat is that there is an email address area. Even if they don’t go through, let’s say they fill out the email address area, let’s say they don’t even go through and complete the form, it still captures their email. You could still go back and say, “Hey, I want to talk to these people alone right here.”

That’s the power of the two step order form. You can still … I’ve done a lot with some of my previous funnels, which I should show more of. There’s one I did for a health company in Florida, and what’s neat is that, it was like 50% of people who fill this thing out in the front area actually fill out the back.

Can you imagine if you were actually losing all those people? It meant that I could go re-target those people and we made a lot more money because of that.

I’m going to go back here. This is the interesting part about this funnel, and this is the crazy reason that it sells so much here. Let’s say …This is the counter-intuitive part of it.

Supplement Funnel

You just sold them a supplement, and then this next page says, “Hey, why don’t you get more? Add an additional eight bottles,” or whatever, three bottles. It’s more of the exact same thing, which usually in internet marketing OTO’s or one time offers, these up-sales are usually not the same thing.

That’s usually something we shy away from because they just purchased it. Right? For some reason in supplement areas it works. You say, “Hey, you’re getting a cost savings per pill because you’re getting more bottles.” This really ups the cart value.

Then you go to the next OTO and we’ll check that one out here. This one is saying pretty much the exact same thing, “Do you want even more of these?” The exact same thing, “Get three more bottles.”

The second one you go a high amount of bottles, so eight, and then the next one you go a smaller amount. Still, it’s the exact same thing. It’s because of the way the funnels are structured that this works. You put your video in right here, and if you’re familiar with the Star Stories Solutions script, that would be the script to use here inside this video.

Anyways, that’s pretty much it. It’s a really fast funnel, there’s not tons to it. For whatever reason that structure where you offer more and then a few less bottles in two separate OTO’s makes a ton more money.

Guys, that’s all I’ve got for you and I’m super excited.


Go ahead and download the funnel and please go to my Facebook page and let me know how you are using these funnels inside of your own business.

Download This Funnel

It’s exciting for me to see what you guys are actually doing with them.

Anyways guys, thanks so much and I’ll see you in the next one.


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