But, back in college, the most exciting class of all four years finally showed up: Internet Marketing. Steve walks in, Day 1, got bored out his mind since he'd already been studying it for a few years by then, and, at the end of class, asked the professor if he could hold his own class. Surprisingly the professor said yes, but were to try and actually make as much as possible online, to act as the entire semester's curriculum. Steve agreed, grabbed the other guy that looked bored, and held their own "make money online" course every day for 3-4 hours. That's how Steve learned traffic. Then one day, the Paul Mitchell hair school reached out to Steve's professors asking for internet help. Not knowing what Steve and his buddy were doing online, Steve's professors referred Paul Mitchell to him. Literally, 8 Paul Mitchell schools were some of Steve's first internet traffic clients. Until "that day"...
"Steve, all this traffic is cool, but not if it converts! When will it convert?!"
ENTER: Russell Brunson
So Steve started digging (all while in marketing classes at college) and ran into Russell Brunson's old course called DCSX. Steve made an agreement with himself to be tired, studying it from about 10pm to 2am (college class at 7:45am, daily) every day for 4 months. He devoured it, but had no money for ClickFunnels, which had just left beta.
So, Steve took a week to funnel hack and plan a product with a friend. They pressed "go" on the 2 week ClickFunnels trial, using week one to build everything, and week two to sell customers with the funnel they built, so that by week three customers paid their ClickFunnels bill.
Army and family obligations kept him from going to the first Funnel Hacking Live (2015) and he was too poor to go anyway (living on about $6k per quarter).
So he asked, "HOW could I afford getting to Funnel Hacking Live 2016?" There were two major moves.
First, Steve started trading funnels for plane tickets, hotel nights, and the Funnel Hacking Live ticket. Actually telling CEOs to pay him with tickets instead of money taught him about bartering to get what you want.
Second, Steve wanted Russell to know who he was, so for the 6 months before Funnel Hacking Live 2016, Steve pretended to be ClickFunnels Support inside their own Facebook Group, which only had about 25,000 people in it at the time. Every time someone asked a question, Steve would find the Support Article, read it, try it, and respond. Doing this not only got him noticed, but he became a master at the ClickFunnels platform.
When Steve got to Funnel Hacking Live 2016 he needed to not spend money as much as possible (fasting most of it) so he rented a bicycle in San Diego, held his luggage over his shoulder and literally peddled the rest of the way.
Walking into Registration, the Support staff already knew who Steve was from everything he was doing in the Facebook Group... and was offered a job at ClickFunnels 5 different times throughout the Funnel Hacking Live event. Lucky enough, he was graduating college the next week. And a 5 days after graduating was sitting next to Russell Brunson as his personal funnel builder.
After 2 years, Steve left to carve his own trail and crossed $11m in 4 years, which is all documented in his podcast Sales Funnel Radio: Season 1.
Steve is known as the Offer King and specializes in message-writing that sells. Today he co-owns a Leads-From-Organic-YouTube Production Agency with Marley Jaxx, his amazing girlfriend.
Steve has 3 beautiful daughters who are the pride in his eyes.