SRF 10: Resume’s, Business Plans, and Mission Statements Are Kinda Dumb… – Stephen Larsen

SRF 10: Resume’s, Business Plans, and Mission Statements Are Kinda Dumb…

Sep 24th, 2016 anchorwave

Not that I won’t, but so far, anyone with a “mission statement” actually written and printed out hasn’t truly done anything cool yet… So those must not be that helpful…


Good, good morning everybody. How you doing? Welcome to Sales Funnel Radio.

Welcome to Sales Funnel Radio where you’ll learn marketing strategies to grow your online business using today’s best internet sales funnels. Now here’s you host, Steve Larsen.

Hey what’s going on? Actually it’s morning time for me. It’s about [spp-timestamp time="6:18"] in the morning. I actually got here a little bit late. Usually I’m here a little bit early but my mom and sister dropped in from Arizona and we were just talking this morning. Love my mama.

She said something that was really interesting to me though. She goes, “Hey don’t kill yourself.” She said, “Hey please don’t kill yourself.”

She got up, my little girls were crying so I got up and got them some milk and got up and got going. I get out here to the office early, about three hours before I need to so that I can work for you guys and record and get some sweet stuff out and make you sweet sales funnels. As I was leaving she stops and she goes, “Hey make sure you don’t kill yourself.”

I was like, “I appreciate what you’re saying and I understand what you’re saying but I’ve been living at this pace for three or four years now.”

She goes, “I know, I know, I know, you’ve been doing it for a while, that’s fine.

She goes, “But still make sure you do things for you, make sure you take a break.” I said, “Well I want you to know that I really want to make a lot of money in this life.”

She goes, “That would be nice.” I said, “It would be nice but I’m purposeful about it.” I mean it. I want that to happen and I’m doing everything in my life for it to happen. I’ve sold a lot of sales funnels and I’ve make good money right, but I want to really crank it up.

She goes, “That would be so nice to make that much and I would like a lot of money too,” and I was like, “No you don’t get it, unless you say I want to make a lot of money you’re not going to, right.”

Because everyone that I’ve talked to and everybody that I’ve coached and all the people that come to me for help. The people that say, “It would be cool to make that much money one day, ha, ha, ha,” and nothing about their pattern changes.

They’re not going to make a lot of money. They’re not. You won’t. You have to actually be willing to tell people, “Yeah I’m doing this and working my butt off so that I can make a lot of money,” and I want to do it so I can keep serving people.

That sounds oh really Peter Panny of me or really Robin Hood style right there. Really I just want to be able to go invest in people’s businesses and help it grow and help the American economy and stuff like that. I see the Shark Tank guys and I’m like, “Yeah that’s totally me, I’m totally going to do that one day.” That’s all I really want to say. Unless you are serious about it. Unless you’re big about it and you say, “Yes I want to go do this and yes I want to make a lot of money and yes I’m going to change my behavior, change what I’m doing,” you’re not going to make a lot of money. You’re not, right.

Right now one of the main reasons I started doing this also is because I have a normal job, and so I wanted you to know that you can still make a crap ton of money on the side, right, that’s why I’m three hours before my actual job starts. I’m here early kicking it. Working hard, right, I’ve been doing this for a long time and it works. All I do is set a clear goal knowing I only have three hours before work starts and I got to go crush it and turn a dollar.

The other thing I wanted you do know is you can do it too but you have to be serious about it. There is a guy … It stuck out to me a lot. I graduated from BYU Idaho, I got a marketing degree. I remember as one of my last classes this kid, it was a business strategy class and I remember it so clearly and I remember his face because what he said just make me want to spit. I wanted to barf when he said it just ugh.

The guy was sitting near me and he raised his hand and I can’t remember what the professor said or whatever. He said … He raised his hand and he goes, “Yeah, one of the main problems I have, I just have … Like I know I should probably be an entrepreneur because I just have so many ideas and there’s so many things I feel like I should go do and there’s all this stuff that I want to get out there and crank out and I just can’t stop the ideas from coming.”

In my mind I’m like, “Oh my gosh, shut up. Shut up. No one cares about your ideas. I don’t care about your ideas. You barely care about your ideas because you’re not doing anything about it.” Oh man, was it Benjamin Franklin that said, “The value in the idea lies in the using of it.” Oh man, I don’t care that you have a sweet idea. Nobody cares that you have a good idea. I don’t care if you have a good idea if you’re listening to this.

Because it’s not a good idea unless you’ve made a dollar with it, right? I share my ideas with everybody, and the whole reason for it is because when you share the idea it becomes more polished and 99.9% of the time no one ever does anything with you idea ever. I think I’ve had maybe one guy actually go out and do … Someone who’s not already in this game. Someone who’s not already working hard and trying to do things in their life. I think I’ve only ever had one guy who’s in that kind of scenario who actually went out and actually tried to do some cool stuff and do some things I was trying.

The other people I have begged. I’ve sent books to literally. I went back to some of my teachers who are teaching marketing stuff. I don’t know if this is a jerk move or whatever, but I sent them some marketing books that told them … It was a little bit … It was pretty forward, but I did tell them like look, “I learned more from this book than I did from a lot of the marketing things that you were teaching, just know that, and know that that’s the reason why I was hustling like crazy when I was in the middle of your class, and I know you noticed that, right, and …”

The whole point is you got to hustle. You got to be willing to say, “Yes I want to make a lot of money,” and you got to be able to say that to everyone you meet. You have to be able to learn to share your ideas. Your ideas don’t mean a thing unless you actually go and do something with them. Share them with everybody. Get people’s reactions. That’s where the value of it is, right.

It’s like when you launch a product. You don’t just put a product out there without seeing people … You know if people are going to buy it. That’s suicide right? I learned that the hard way and I’m sure a lot of you guys have also.

Years ago I started making these different ebooks and products and things like that and I just put them out there and no one had heard of it or seen of it ever. Well go figure, no one purchased it for a long time. I had to drive ads hard and things like that. Anyways, all I’m really saying is you got to be purposeful. I know I’ve said that several times but it’s just such a clear lesson to me.

Holy crap, nothing happened in my life until I actually went out and started being purposeful about it and raising my hand to the sky and to the universe and to God and saying, “Look I want it, give it to me please.” I am doing everything that would require me to make that kind of money. Sales guys are selling. I’m working and producing. People are fulfilling. I got a business running, right, and I am in the spot where I am most likely to make a ton of money. I’m already making good money but I want to make a lot more.

That’s all you got to do. That’s all you got to do. It makes me laugh when people say, “Hey you got to write a business plan.” Man I hate business plans. I hate resumes. Resumes are crap. Okay, show me what you can do. Go do something. Stop planning dumb documents like, “Here’s my business plan and here’s my business model and this is our mission.” It’s like, “Cool, who is actually giving you a dollar, I don’t give a crap.” That’s how I feel, and that’s true and I hate those.

Any job I’ve ever had that has been worth anything has never asked for a resume. The best sales jobs I ever had, the best jobs where I was building for people, they didn’t ask for a freaking resume. All I gave them was, “Hey this is what I’ve done in the past. Go to these URL’s, I built that.” “Go to this, I did that.” “Go to this, I did that.” That was my resume. That’s all people care about. They don’t want to read some piece of paper garbage that tells them, “Yeah in college I had a 3.81 GPA,” which is true, but I don’t care.

Now that I graduated I got my diploma in the mail an it was a little bit more of a disheartening feeling than I thought it would be. Because I got my diploma and I remember looking at it and just thinking like, “Huh that’s interesting.” I was expecting to feel like this huge amount of, “Whoo this is nuts.” I didn’t feel any of that. I was like, “Huh, well college taught me that I can do hard things and it taught me how to problem solve, that’s it.” It’s mostly because I was hustling on my own.

I don’t really know what else I learned in college. I’m not saying you shouldn’t go to college. Especially if you’re a doctor or a lawyer, please go to college. I don’t want anyone to be a brain surgeon and have an encyclopedia with doctor terms sitting on the side while they’re in the operating room.

I looked at my resume and I was like, “Hmmm, that’s kind of cool,” and it’s just sitting in the same envelope it came in in my dresser. I didn’t frame it or anything. I’m sure I will one day or whatever because it was a big thing for me to get it, but I’m just in such a different mentality. I don’t really care.

I’m kind of rambling and ranting now, but all I’m telling you is you’ve got to say and make the choice, “I want money.” You’re not being prideful when you say that. You’re not being greedy when you say that right. There’s a really good book called, The Science of Getting Rich. Some of it’s a little bit strange and out there. Like everything is energy and money and it’s a little bit woo-woo, and I’m not really into that stuff, but there’s some really good parts in there though where it talks about how it is the … How does it say it … It’s the duty of every man who … Gosh how does it go … It’s the duty of every man to make more money because of the betterment that it will bring him, or something like that.

I read that and I’m like, “Yeah I should not be so ashamed that secretly deep down I have a secret to make a crap ton of money.” I’ve always had that desire and it’s been funny because a lot of times when people ask it I feel like I have to coat it with something. “Yeah I’m going to go make a lot of money and reason is I got to … Like I’m going to go serve like crazy.” Which is true. I do want to go serve like crazy and I want to invest in other businesses and I do want to make the economy better and I do want to go to build schools in Africa and I do want to go do all that stuff.

I also want to make a lot of money just because the game is really freaking fun. I get addicted to it. It’s just fun to go turn a dollar and deliver a value to someone who gets really stoked about it and who’s like, “This is awesome, I really, really want to make this, or I really love your product.” That’s fun, and I’ve done that several times now and I enjoy it.

That’s the whole reason I built, is so that you can go and see a lot of sales funnels that will make you money. I’ve personally made money with probably about 90% of those funnels. If you go to the free funnel section that’s where I keep a lot of obviously free funnels, but those funnel types are the ones I use to make money. I’ve used just about every one of them.

One of them in there we pulled like sixty grand and it was about two months, but it was all from an email campaign. You know that’s not a ton of money but it’s a lot and we pulled twenty grand in two days from one. Anyways, go to the free funnel section in, you guys can see that. Be purposeful about trying to make money.

There’s nothing wrong with that. I’m extremely religious. Money is not the root of all evil. Right, the love of it is. I do love the game and I like to be able to have the means to help others, but I have to tell you though that I’d give it up. This is just … I was talking to Russell Brunson once and he said … It was really interesting, he looked at me and he said … You guys are all going to ask why I was talking and sitting next to him, but that will be for another day.

I was talking with him and he was like, “You know this game is really fun but it’s really just something that we use to distract ourselves until we die, right? What really matters is your relationship with your family, with your kids, with God.” I am religious and if you’re not okay with that just know that I talk about God on this podcast and I don’t really care if I offend you. It’s similar to the whole be purposeful about making money and don’t care what other people think when you say that.

The same thing about God and offending. I don’t care if I offend you. Some point you got to stand where you are and say, “This is where I am and I don’t care if you don’t like it.” I’ll say things on this podcast. I’ll say my opinions. I don’t care if it offends you. That’s your own choice to be offended. I’m going to tell you and tell the listeners and tell everyone in the world because you’re going to hear this podcast soon and the transcriptions will be on the blog and it will be blasted all over Facebook and I’ll put two hundred dollars behind this article so more people can read it and I can increase my reach.

Well everybody who’s listening to this, know that I don’t care if I offend you when I say I’m trying to make a lot of money and I’m religious and I’m a family man and I get up early and I bust my butt every day. That’s where I stand.

If you identify with any of that, right, welcome to the podcast. Welcome to Sales Funnel Radio. This is not my first episode, but I’m just saying welcome, thank you for being here and we’ll have fun on this journey together so let’s go crush it.

Anyways, it’s a little bit of a rant, this podcast, but I just wanted to put out there. Write it on a piece of paper. I actually have a white board on the top that says, “World domination.” I’m not trying to take over the world, I just think it’s funny when I call it that. It’s my business plan though. I just said I don’t write a business plan but my business plan is one graph. That’s it. It’s the value ladder. That’s it. At the bottom I have the free thing that I’m going to give and then as I move up the next thing I’m going to give that I’ll charge for and the next thing I’ll give that I’m going to charge for.

Then next to each one of those things on the value ladder is how I’m going to market it. That’s it. I guess that’s my business plan. I don’t have like some cheesy crap that’s like, “Here’s at Sales Funnel Radio, we will do our best to provide value to every customer, and we’ll make … Every customer will feel great. Customer satisfaction is our number one priority.”

It’s like I hate that crap. Makes me ugh, makes me want to barf. I hate that. My gosh, corporate crap suck.

Hey guys, I’ll talk to you later. I know I’ve ended this three times already but thank you so much. Please go to the free funnel section on Download any of those sales funnels you want. It does require that you have click funnels but you can get it under a trial, so you can still get on there and make money with it.

Then also if you guys have questions about sales funnels. I have been building them hard core. I don’t even know how many hours. Thousands. Thousands and thousands and thousands of hours have been spent in click funnels for me. If you guys have any questions, go to, and up in the top you’ll see a button. It’s either podcast or Hey Steve.

Anyway, go to Hey Steve and you can click a button right on the website and it will record … Just start talking and it will record a voice mail to me of your question. I listen through those questions and I kind of vet them and if your question gets on the show I send you out a Hey Steve tee shirt. They look super cool. You’ll see a picture of it on the actual website there.

Anyways, send your questions over and I would love to get you on the show. I’ll give you credit for it. Obviously say your name, where you’re from and I’d like to start answering your questions. I get a lot of questions on Facebook anyways. I figured I might as well make them public and possibly answer other people’s questions that are out there also.

Anyways, guys I’ll talk to you later. Have a good one. Go make money.


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