SFR 252: Make Affiliates Great Again – Stephen Larsen

SFR 252: Make Affiliates Great Again

Jun 18th, 2019 anchorwave

I wanna DRAW the actual ‘Make Affiliates Great Again’ funnel so you can see everything that goes into one of my affiliate promotions…

There’s is a project that’s been in the making since October, and I haven’t been able to talk about it…


Excited about affiliate marketing

‘Mum’ has been the word…

But now, I can reveal EVERYTHING 😉


During Christmas, I wrote a chapter for a cool book.

Affiliate marketing bootcamp

Now, you might remember the 30-Days Book

The hook for that book is:

“Hey, if you were to lose everything, how would you get back on your feet in 30 days?”

I wrote a chapter for that book…

But there are also other books that I’ve secretly written chapters for…

Affiliate marketing writing

Recently, I shouldn’t say recently, (what month is now? I can’t remember… May? June?)

Anyway, around October – ish, Russell reached out and asked if I wanted to contribute a chapter to an affiliate book.

Russell had gone to some of the biggest ClickFunnels affiliates and asked: “How would you retire as a ClickFunnels affiliate (or an affiliate in general) within four months?” …

*Cool Hook* Huh!

It was very challenging chapter to write…

There’s so much that goes into affiliates, and I had a ton of fun answering…


I’d literally just finished drawing the funnel for My Team, but instead of erasing it, I decided to show you how I create ANY Funnel that promotes someone else’s product…

‘CAUSE… there’s a right way and a WRONG way to do it…

LINK BARFINGAffiliate Marketing is NOT link barfing

Affiliate Marketing is NOT ‘link barfing’.

Just because someone else made the product, doesn’t mean you get to skip the marketing.

You still need to create the actual marketing for the affiliate product…

A lot of you know that:

  • I’m definitely an affiliate
  • I’m definitely in MLM

… I’m in A LOT of scenarios where I don’t control the product; it’s NOT my product.

  • So how on earth do you promote something that’s NOT yours?
  • How do you build a Funnel for something that’s NOT yours?

… that’s what I’m gonna teach you here.


I knew the strategy existed, but I’d never witnessed it until I worked at ClickFunnels.

One morning, I walked in to find Russell writing ferociously on a whiteboard.

ClickFunnels affiliate marketing

I was like, “What’s up? How can I help? What are we doing?”

Russell was about to promote Stu McLaren’s product, Tribe… and he was creating an affiliate offer to go with it.

Tribe was about members areas… so Russell was brainstorming all these cool things to do with members areas.

He asked himself the question:

“What is it that everyone is gonna struggle with after they buy Tribe product through my affiliate link? How can I answer those problems with my own products?”

Tribe was about creating memberships and Russell had a ton of products to help with that…

So he was like:

What if I gave those things away if they buy through my affiliate link?

  • We’ll give them these Funnels
  • We’ll give them these products
  • We have these trainings recreate these things…

…and that’s what we did.

I ended up having to create, ( let me do the math…it was 89 Funnels x2)188 Funnels in the next two weeks – it was CRAZY.

Affiliate marketing sales funnels

It’s the reason why I say that I built around 500 Funnels while at ClickFunnels… not all of them were revenue Funnels.

There were probably near 100 revenue funnels, but the other 400 were were based on fulfillment. Anyway, that’s besides the point…

Russell created a single page for people to see, “Oh, my gosh, this is what you get when you buy through Russell.”

Affiliate marketing strategy

He’s done that strategy so many times that it’s ridiculous.

He will swoop in at the last moment and just like win these massive contests.

Does it help to have a huge list, of course, but you don’t need one.

This strategy I’m about to walk you through is one of the major reasons why you don’t need a huge list… and you can still make a ton of cash.

Affiliate marketing cash


When I was promoting for the One Funnel Away Challengethe 30-Days Book specifically, I was the number one affiliate, and Julie Stoian was hot on my heels…

I was like, “I gotta win this.”

She and I have some pretty friendly competition, back and forth, “Who’s gonna be the top affiliate?”

Julie Stoian affiliate marketing

I had this cool bridge page, and so I basically asked myself the same question as Russell asked when he was promoting Tribe:

“When you get this 30-Days Book through Russell, what can I give that will add MORE value and benefits to it?”

I asked myself:

“Well, what is it they’re still gonna struggle with if they go buy the product through my link?”

If you guys wanna see the live example of this, go to or ofasignup.comboth of those will forward you to the bridge page.

It’s a page that I built real fast in a hotel room in one morning before the Two Comma Club X Cruise at the beginning of last January…

It’s insane how much cash came off that page.

That one single page has made 110 grand since October – which is awesome – it’s A LOT of cash.

I don’t consider myself a professional affiliate, but the reason it works is because of the strategy that I’m about to show you guys.

It’s the same principle if you’re in MLM or commission based sales…

Let me tell you a story 😉


Why I love affiliate marketing

I learned this for the first time when I was doing door to door sales – (…and this is how I got on the internet and why I love affiliate so much).

I was knocking doors, and I’d had a bad week.Things were looking dismal on the wash front, and my wallet was flatter than a pancake…

I was selling pest control in Salt Lake City, Utah and I was knocking doors like crazy.

For the first half of the summer, things were going really well, until *this happened*

I went from two to three sales a day to two to three sales a week.

… it darn near bankrupted my wife and I.

Affiliate marketing tutorial

We were driving out to our area, and I was pissed because the day before had been bad…I was in a bad mood.

It was a beautiful blue clear sky day, and we’re going 85 miles an hour down the highway, and I remember looking up at these billboards …

Suddenly, I don’t know why, but I had the a thought…

As I looked at these billboards, I said to myself:

“I am going to sell things to people, (as a door to door salesman(, who are NOT planning on buying anything that day.”

I was like:

I’m selling things to people who are NOT planning on spending any money… but people calling these billboards are calling begging to be sold.

“They’re picking up their phone and calling, and if they call… the chances of selling them really high!

Whereas I’m waking up every day walking around knocking on doors, trying to sell things to people who are not planning on spending money that day…”

It was a different level of intent.

So I started I asked myself…

Affiliate marketing billboard

“How can I be MORE like a billboard?”

So I went and created an ad on some free classified online sites. I didn’t know what I was doing.

I just was wrote: “Hey, come get this pest control if you have these kinds of bugs – it treats these kinds of things.”

I put it on Craigslist and several other places – Seriously, I had no clue what I was doing…

It was the first time I’d ever written an ad…and he first time I’d ever done ANYTHING on the internet, business wise…

Affiliate network

No joke… within like 24 hours my phone was blowing up.

I was this door to door sales guy, and my boss was like, “Dude, how are you getting all these sales?”

I was like, “I just put this ad up.”

Suddenly, I was getting as many sales a week on the phones as I was knocking doors for the same product.

All I had changed was the delivery of the sales message, that’s it.


One of the easiest ways to make a lot of money is to change the delivery of the sales message.

  • It’s NOT a new product
  • It’s NOT a new offer
  • It’s NOT a new sales message

You just changed the delivery of the sales message.

It was CRAZY! I was like, “Oh my gosh, this is nuts.”

Affiliate marketing value


A little before that, we were hiding in this McDonald’s cause there was AC, (it was the same summer – literally just a few weeks prior)…

It was like 110 degrees outside and we were dying, like “Oh, my gosh.”

So we’re standing inside this McDonald’s for a while just cooling off, and this guy walks up and says, “Hey, I wanna buy your services.”

There was a group of us, all salesman, and we were so unused to people walking up to us asking to be sold that we all just kind of stared at each other for a while…

Steve Larsen affiliate network

We were like, “Oh, yeah, you get it… You haven’t had a sale in a while. No, you haven’t had a sale in a while. No, why don’t you get one?”

Finally, our boss had to point at somebody and say, “Hey, you take it,” and he pointed to somebody and that person got a lucky sale…

…that experience never left me.

As I walked away from that McDonalds, back out on the streets to go knock…

Steve Larsen affiliate marketing tutorial

I had this thought:

“It didn’t matter who that dude chose. We were all selling the same products.” #AffiliateMarketing

We were all had the exact same:

  • Fulfillment
  • Uniform
  • Stupid scripted jokes
  • Script overall

I mean, it didn’t matter who that guy chose, he’d get the exact same service!

Well, you have to understand that affiliate marketing/ MLM/ commission based sales, ANYTHING where you DON’T control the cart, is very much the exact same way.

So in order to stand out you need to see:

  1. What product you’re selling?
  2. What problems arise from the purchase of that product?
  3. What offer you can around it with your own stuff?

Now, when someone buys through you, they don’t just get the original offer, they also all these amazing bonuses…

They get a whole additional offer, often worth more than the price they’re paying for the actual thing.

That’s one of the secrets to affiliate sales – and that’s what I’ve done.

Steve Larsen affiliate marketing

That’s why the page works so well.

My offer is ridiculous and I’m gonna go add even MORE to it. I’m really excited about it.

I’m not gonna tell anyone what it is, but it’s REALLY awesome 😉It’s sooo good!


I just finished drawing the funnel to promote the NEW AFFILIATE BOOTCAMP out for my team, and I was about to erase it, when I thought, “You know what, I might as well share this.”

Affiliate marketing and MLM

*This* is the Funnel that I’m building for my affiliate promotions.. and it’s how I build my affiliate Funnels for ALL the things that I promote; yes MLM included, (you too, people).

Affiliate marketing and MLM are literally the EXACT same model on the internet, but everyone’s like, “No, that’s not true,” cause MLM is a freaking swear word…

Affiliate network and MLM

Get over it, alright!

There are CRAPPY ways to market and GREAT ways to do it.

You know what I mean… MLM and affiliate are the exact same model!


This is the same thing that I do in MLM that blows it up in the same way as affiliate.

In fact, I have a ton of people in the affiliate marketing space who buy Secret MLM Hacks, and that’s why they’re killin’ it as an affiliate – #SameModel.

Check this out…

All right, this is the Funnel….

Affiliate marketing funnel

And if it looks kind of crazy and all over the place, I promise it’s actually NOT that intense of a Funnel.

I’m not gonna show you the offer, cause I want you guys to go check it out…

The offer is over here where you can’t it…

I want you to go check it out because I want you to see how I’m actually displaying this…

I was able to find and get the URL makeaffiliatesgreatagainMake Affiliates Great Again – I’m kinda playing off the whole Trump thing, ‘Make America Great Again.’

So anyways, it’s– you guys can go check it out – it’s live right now.

It’s the same format; the same structure as any other bridge page that I’ve ever created.

If you wanna another real-life example of how to display this, (it’s actually not nearly as in depth of this one), go to or, and check that out


When I was a brand new Funnel builder, I never understood what a bridge page was…

Affiliate marketing bridge page

I was like, “What the freak is a bridge page?”

It was only when I watched Russell when I was at ClickFunnels that I was like, “I get it!”

I don’t know why it was so complicated for me – it shouldn’t have been.

I dive more deeply into the strategy of the positioning inside of my actual affiliate chapter in the Affiliate Bootcamp Book.

I teach NOT only how to promote stuff and make affiliate offers, (I’ve basically just answered that here already), but also how to create more of the messaging and the positioning amongst the market.

Some people try to create a blue ocean out of affiliate marketing. In my mind, that is NOT the role of affiliate marketing.

I’m not trying to create a blue ocean. I don’t try to birth a brand new market from affiliate marketing because you can’t, it’s NOT your product.

That’s NOT affiliate marketing is about… and it’s NOT where the easy cash falling from the sky strategy is – that’s what my chapter’s about in the book.

So go to and go get the chapter.

I would appreciate it if it’s through my link – that’d be really cool… and you’ll get a whole bunch of sick bonuses. You’ll see what they are. They’re pretty cool.

As part of the bonus, you’ll actually get *this funnel* that I’m about to show you.

So check this out….


So now, I’m gonna walk through the funnel real quick…

So the first thing I do is:

  • Choose a headline for the bridge page.

If you guys listen on iTunes, this might be one of those episodes that you might wanna watch on YouTube…

Go to , and it will forward directly to the YouTube channel.

I drew it all out, and you might wanna see me do that. I’m very visual, and this page structure is kind of what I go use for all this stuff.

You’ll actually notice that it’s a very similar page structure as like

DotCom Secrets affiliate marketing

… and a very similar page structures like expertsecrets.comthat’s actually one of the places that I learned it.

Expert Secrets affiliate marketing

In the book Dot Com Secrets, it gives a script called the Who, What, Why, How Script…

The Who, What, Why, How Script is an awesome template to use for these kinds of pages.

It basically answers these questions:

  • Who are you?
  • What do you have?
  • Why are you selling it?
  • How do they get it?

… that’s also kind of the same format I use in the copy and everything below the video.

So the way I choose a headline for the affiliate promotion is

I just chose the same headline as the main offer

…so it’s the same headline.

For Example:

Whatever the headline is gonna be for the New Affiliate Bootcamp, (which is kind of what this is), I will choose the same one…


What I’m thinking would be kinda cool is to use the same headline as the title of the chapter I wrote… which has to do with creating affiliate offers and launches…


  • I’m gonna create a video to walk people through a very brief origin story.

There’s NOT a lot of selling that goes into it, but I am gonna walk people through the offer they’re gonna get from me and how to get it.

You ALWAYS wanna walk people through how to purchase from you.

It might seem obvious…

  1. Click the button
  2. Fill out your credit card…

BUT it’s NOT obvious!

So ALWAYS walk people through how to purchase – in ANY Funnel.

Here are the steps for this funnel:

  1. Click the link – then the pop up comes up.
  2. Tell me where to send your bonuses – which is where this is.
  3. The page is gonna forward to my affiliate link
  4. Sign up for whatever, blah blah with my affiliate link.
  5. I’ll send you the bonuses.

How to buy affiliate marketing tutorial


One of the mistakes I think I made during the One Funnel Way promotions was that I ONLY sent out the bonuses once a month.

I did it to protect myself because affiliate commissions aren’t paid until 30 days after – in case somebody refunds.

Now, I had hardly anyone refund ever; I think there’s like four people out of 1100 that have signed up… something like that.

So I’ll probably send the bonuses twice a month or even every weekwe’re trying to figure how to manage that little bit better – so that when you sign up, you actually get it straight away.

Make affiliate marketing great again

Like, how cool would that be?

Now, this is Super Key…

One of the points of ANY Funnel is to create a list…

You don’t send people straight to your affiliate link – you create a list… and then redirects them to your affiliate link.

So the way you set this up in ClickFunnels is with a pop-up.

When people sign up and put in their name/ email… and then click the button, (it’s a submit action button, just like any other button in ClickFunnels)….

(And if you don’t have ClickFunnels 😬 like, you gotta just go get it. ClickFunnels is the power of an entire dev team in a software …and YES, it works for what you’re in.)

Anyway, when someone clicks Submit… in page settings there’s a redirect option, so you just paste in your affiliate link…

Stephen Larsen affiliate marketing

First, it captures them as a lead, so you can add them to a list… and then, it forwards them to whatever your affiliate link is using the redirect.

So it’s literally a single page…

For the OFA sign up right now, frankly, there’s NOT EVEN an email series behind that sucker.

But I’m gonna make it even cooler as we launched the new One Funnel Away podcast that I’m gonna do


Russell always creates a stack in anything that he sells – he creates an offer… so I just screenshot it.

Go to and check it out – it’s literally a screenshot of Russell’s offer:

Russell Brunson affiliate network

I tell them:

  • Here’s what you need from Russell – it’s literally the screenshot
  • + Here’s my offer.

… and this is one of the reasons why it has worked so well.

I’ve already talked about the stack in the video on the page:

“You’re gonna get some cool stuff from Russell!”

But now, what I wanna tell you is what you’re gonna get from me if you buy through my link.

  • I added in a whole bunch of really sick bonuses.
  • Then it says, “The total value what you’re getting from Russell + total value from Steven = MONSTROUS …
  • It’s ONLY gonna cost you *this much* when you go to the next page and sign up through Steve’s link.

Then they click, BOOM!

How to start an affiliate network

*This* is how to be an affiliate…

When someone gives me their email it sends them to my affiliate link, and I can see the list of those who sign up through my link, but I ONLY send my bonus out to people who complete the process….

Affiliate marketing process

Sometimes people will say, “…but I signed up!”

And I’m like, “No! You opted in… you didn’t actually go and sign up. You have to sign up.”

I don’t even consider myself a professional affiliate. I really don’t.

But this has worked so well that Russell’s mentioned it by name at Funnel Hacking Live a couple of times, and said, “Go look at Stephen’s affiliate bridge page.”



Affiliate marketing testimonial

When people say: “Stephen, I don’t have testimonials,” that just doesn’t cut it…

For affiliate stuff, there’s any easy work around…

For the last One Funnel Away stuff, I didn’t know what testimony to grab at that time…

So I went and grabbed the testimonials from the actual thing that I was promoting, which I think is okay? Seemed like it was okay… 😉

I just took those testimonials and I put them on the bottom of the page…

Stephen Larsen affiliate marketing tutorial

BAM! Done, done, DONEZO!

I was building in a hotel room before I got on a cruise ship – it took me three hours!

My Funnel team didn’t do it… and that’s why I’m gonna ask them to go redo it… cause they’re better at it than I am… and that’s saying something!


I’ve been collecting a lot of my own testimonials… and *THANK YOU* if you’ve left one for me…

Affiliate marketing review

I really appreciate you. It means A LOT!

I feel like I drop waaay more value on this podcast than most people do in their courses – so it means a lot when you actually drop a review.

It’s one of the things that keeps me motivated…

Affiliate marketing thank you


I’m not just saying that…

When I I see those comments, I’m like, “Oh, SUP!” – it makes me feel good.

If you wanna drop a review, go to, (Stephen Joseph Larsen, that’s my full name) – I’d appreciate that.


Okay, so we’re right down at the bottom of the funnel now…

Affiliate network funnel

My final pop shot to get them to come in is display of what you get when you buy.

Russell always has a product bundle…

Affiliate marketing bundle

Do you remember the episode that I did a while ago called Physical Versus Digital?

Go watch that again and understand why I create a digital representation a picture display of what they’re getting…

So the image is Russell’s stuff plus my stuff in a single image – that’s gonna be a lot of stuff that I run for ads.

I’m gonna make it the page image that people see when the page is shared and the image loads…

Then I have one final shot, right at the bottom, for them to go opt-in with the countdown clock… That’s how I run it, it’s a super easy page…

Affiliate marketing sales page

You’ll spend more time thinking through what you’re gonna give them than you do building this.


So ,real quick, I want show you what’s so different about my Funnel this next time…

So when I launched one of my shows, I came up with this Funnel idea that would make my stuff more talkable so it would spread, but would also give a mini-course to them – which would upsell them into my webinar.

One of the reasons why my Secret MLM Hacks product sells so well is because of this exact strategy I’m talking about.

What I have them often to in that show is a free mini-course, (which is exactly what you’re about to see me explain).

So when they opt-in, that doesn’t mean that they’ve actually gone and signed up yet.

I’ve noticed about half the people who sign up actually finish purchasing through my affiliate link, (well, that’s a lot of people – now especially).

So I wanna go in and remind them what they’re gonna be getting…

Well, why not do that with some value?

I don’t wanna just throw a scarcity, urgency play…

“You better get it, you better get it, better get it, better get it… one hour left, two hours left…”

… those strategies work, and I totally use them, but I also wanna toss them a lot more value at the same time.

So the way I’m gonna go do that is by filming a mini-course. If you guys liked the program, Affiliate Outrage, – it’s a free thing that I did, honestly, demonstrate prowess…

That’s one of the reasons I did it, and that’s totally okay. I’d rather do it with a free course than me saying, “Remember how cool I am,” you know what I mean?

So I did Affiliate Outrage to demonstrate some prowess and get some more experience under my belt for a few things.

But anyway, this is a mini-course which drips out to them. One video is immediate – the time on the timer is zero, then it’s…

  • One day later…
  • Two days later…
  • Three days later…
  • Four days later…

The videos are answering questions like:

  • How to create an affiliate offer.
  • Why and how affiliate funnels work.
  • How to strategically position yourself in relation to what you’re selling and the company that you’re an affiliate for.
  • Let’s show you a little bit more about list building strategies.

… you know what I mean?

At the bottom of each one of these pages, there’s just another hook for them to go and buy through my affiliate link – all these videos tie back into them doing that very thing.

So they go in and it says:

“Hey, remember, if you like this, it’s just a small section from the chapter I wrote in the book for Russell, if you want the full book, plus the summit that comes with it, (which is insane value), plus all these other bonuses…

(Which I don’t wanna tell you about – go see them yourself)

… then just click the link below.”

And that’s what I’m doing…

So it’s literally the same freakin page for all five videos – it’s just cloned five times with a different video and different headline. It’s different content with different angles and hooks to try and pitch them in.

In the end, all rivers lead to the Seinfeld Series.

The last two videos are actually day one from my Affiliate Outrage Program – and it’ll ascend them, hopefully… (even though it’s a free thing) into a 30-day affiliate program where they hopefully choose to be affiliates for me…

See how this has turned beautiful!


I’ve got another minute here…so what I want to show you, (and I know I’m going through a lot of stuff here), but I just wanna teach you how I fulfill on all of these things…

  1. People sign up with my affiliate link
  2. ClickFunnels shows me who is buying through your affiliate link.
  3. I go to my affiliate dashboard in ClickFunnels and just download the list of those who’ve bought through my link in the last two months.
  4. I take that list, (I remove those who’ve refunded or are doubles)…
  5. I upload it to a separate list.
  6. Now I have a second action Funnel in ClickFunnels for those who bought Make Affiliates Great Again, #M-A-G-A. So I have a Make Affiliates Great Again, buyers list.
  7. Anytime I upload to that list, the action fires and adds a tag to their profile which unlocks all the bonuses in the member’s area.
  8. Then two separate emails show them, “Hey, look… your stuff is being sent to you… make sure you redeem it.”

… and that’s how it works – it’s ALL automated…

Automated affiliate marketing

It’s the same emails EVERY time. I just have to write them once.

So fulfillment is as easy as me just going in and downloading that list and uploading it.

I don’t do anything else….

Everything else fires. Everything else unlocks. Everything else is automated – it’s so nice.

That’s how I run my affiliate stuff… (explaining as fast as I can on a podcast episode).

Anyways, go to makeaffiliatesgreatagain, and check out the offer that I’ve got there for you guys, and hopefully sign up for the book through my link…

Affiliate marketing offer

You get this Funnel as part of it.

….I’m NOT gonna tell the rest of the bonuses, go check it out!

Hopefully, you guys enjoyed this episode. I appreciate your time.

I appreciate you guys doing this… and I love affiliate cash – it’s the gravy in my business!

Again, go check out

Haha, awesome, right?

Hey, bear with me for just a moment while I tell you about

Make affiliate marketing great again

Probably one of the most fragile phases of being an entrepreneur is that tender spot where you have just enough cash coming in to get excited, but expenses also increase a little while you take on new tools and new systems, new teams.

It can be heart pounding, and frankly, nerve-wracking.

Nerve wracking affiliate marketing

Well, one of the ways I’ve kept ownership of my companies and NEVER picked up any debt or used any of our family finances to grow the business, was through affiliate marketing.

My first dollar online actually came from affiliate marketing, ONLY a few years ago.

So I often get asked the question:

“Steve, how can you have been bootstrapping this and scraping by so hard just a few years ago, but now have a business that makes millions in revenue?”

… that’s a fair question.

So besides having kick butt products, when I’ve needed to get some extra cash for an expensive project, I have a very specific method of affiliate marketing that gets me paid to sell other people’s products.

You wanna see how I do it? Just go to

ClickFunnels actually wants to know how I’ve been doing this as well…

So I just wrote a chapter in ClickFunnels new book called Affiliate Bootcamp… and if you wanna see my chapter, and be shown how I treat affiliate cash in my business, just go to , and you’ll get a bunch of other cool stuff from me – like, the actual Make Affiliates Great Again Funnel…

The one you’re gonna see there – it’s pre-built – it’s awesome – and you can download it.

You also get my audio chapter on how I create affiliate offers.

You get the actual video of me training my team on how to build Make Affiliates Great Again – it’s crazy valuable.

Plus you also get several my other stage speeches.

How I launched my affiliate offers…

And you’ll even get a discount ticket to OfferMind… + the Make Affiliates Great Again Mini-Course…

Is it okay if I over deliver???

If you want ALL that for free… plus other things, literally just sign up at… and then, sign up for the New Affiliate Bootcamp through my affiliate link. Go figure.

My friends, get rich, give back.

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