SFR 23: The 4 Essentials To Get Fast At ClickFunnels… – Stephen Larsen

SFR 23: The 4 Essentials To Get Fast At ClickFunnels…

Nov 20th, 2016 anchorwave

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People Always Ask How I Got So Fast At ClickFunnels… Here’s How…


What’s going on everyone? This is Steve Larsen and you’re listening to Sales Funnel Radio.

Welcome to Sales Funnel Radio where you’ll learn marketing strategies to grow your online business using today’s best internet sales funnels. Now, here’s your host, Steve Larsen.

Okay. Okay. Okay. Yesterday, I was getting my haircut. I’m in the military. I’m in the Reserves. I’m in the Army. They like your hair cut a certain way. It’s funny because when my hair feels long, everyone else, it’s barely noticeable now but it’s thinning out or whatever. It’s funny though because I go get my haircut at the same spot every three weeks. The same girl has been cutting my hair. It’s funny.

I’m such a ClickFunnels evangelist…

It fully changed my life. I just always wanted to be able to change others, too, so I tell everyone about it. I imagine a lot of you guys are the same way. You guys have messaged me personally, some of you and talked about that a little bit. I’ll tell people at the grocery store. I’ll tell people all over the place.

I’ve been telling the lady that cuts my hair, she’s actually young.

She’s quite a bit younger than I am. I’d say probably 21 and she wasn’t that much younger. You guys are really going to laugh that I just said that but anyway, she doesn’t really know what she wants to do with her life.

I kept on telling her…

It’s been two times in a row now. I’m like, “Hey. Seriously, if you want to shortcut all the things that I had to go through to learn what I do, it took like five years, read the book, Dotcom Secrets and then go to ClickFunnels and watch the Funnel Hacks web class.

If you do those three things,” that’s what I tell everyone to do. “If you’re just getting started inside the ClickFunnels, those are the kinds of things you need to be doing.” I spent so much time, so many hours. I can’t tell you. I don’t know why but I actually listen to a lot of podcasts and audio books while I’m at the gym.

I have been doing that for a very, very long time. Staying up super late reading like crazy on our couch for years, and years and years, just studying my guts out.

I remember, I think I told you guys a story also that there came this point where I’m just like, “Okay. I just found ClickFunnels. I’ve been working my guts out doing stuff with Word Press and it was not that good. It’s super rough, very, very hard.” I’m not a coder or a programmer. I’m self-taught on some things now but especially back in the day, I had no idea how to code or program or anything.

I remember looking at myself in the mirror and I was just telling a friend this story actually.

I remember looking myself in the mirror and thinking, realizing, “Oh, my gosh. ClickFunnels is literally going to change the world. It’s going to change the way everything is done, especially online.”


It’s been doing that…

We’ve been growing like crazy. I think there’s 24,000 members now. Two weeks ago, there’s 21,000. It’s exploding. It’s been going nuts. It’s very, very exciting. Very exciting time for all of you guys as well. If you’re not using it, please go get the trial. There’s a free trial link that I have. It’s at Go to the resources page.

Anyway, I remember looking myself in the mirror though and slamming down on the counter being like, “I am going to get freaking good at building funnels. I’m going to get good. I’m going to be the best in the world. I want to go out and be the best.”

I remember making that decision and looking myself right in the eyes and realizing that I was going to do whatever it took to get good and to get amazing and then get to a place where I’ve got enough assets out online that I wouldn’t need to work for anyone else.

That’s totally what happened…

I work for Russell Brunson because it’s fun. I don’t know. It’s just cool to be here. It’s fun to be on the cusp of everything that’s going on. I’m certainly a ClickFunnels evangelist obviously. I want you guys to be doing the same thing. To be slamming down the fist, go seriously do this. I don’t know if it’s cheesy or whatever but for me, when I get ticked off or pissed off about something, when I get intense about stuff, that’s when stuff in my life starts to change.

That’s when stuff starts to go well the way I want it to…

If I’m like, “Oh, yeah. No. I’m going to do that. Yeah. I’m going to do that,” and it’s this future plan thing, it doesn’t ever really happen. If I start to look at myself in the mirror though and I have to get a little bit pissed off and sometimes, what’s nice about that is that the first few times I tried something, I fail.

I fail like crazy. I fail a lot. I fail often and fail hard…

It pisses me off more so I just push harder and ask more people and research more and learn and learn and try and launch, and launch and launch and launch.

Finally, I don’t know what really shifted but it’s about a year and a half ago, things started changing and suddenly, all this stuff started making money. I was like, “I think I figured it out.”

Anyway, it came down to this point of me trying to get good at it. One of the reasons I wanted to talk about this is that I’ve had a shocking number of you come to me especially in the last two weeks and say, “Steve, please teach me how to be a funnel builder. Please teach me.” I got some cool that I’m working out in the background for all you guys who’ve been asking that. You guys have been able to come funnel hack with me for a little while now.

I’m not ready to announce that yet…

That’s a little sneak peek of what I’m thinking. It’d be cool but enough of you guys have asked that that I just wanted to point that out that there came this point where you got to get pissed off about it. Don’t be bashful trying to be the best in the world about it.

Meaning, that’s not going to happen on accident…

You have to do that stuff on purpose. Just build. I told you these are really the four things I tell everybody to do who is going to get into ClickFunnels. Number one. Read Dotcom Secrets. If you don’t like reading, listen to the audio book but look at all the pictures and the graphs.dcs-book

No joke. That book will shortcut so many things that I had to go through to learn what I have. Okay. I’m talking years of stuff. All right. It is the most influential business book and personal development book that I have ever read. It’s very, very, very tactile, very, very how-to.

I don’t know how else to give a great promo for it. In the blog post with this podcast, the blog at, I will include links to all these products. You guys want to go search them out, okay. Yes. They’re affiliate links. Get over it. I’m just saying.

Anyway, copy me though on that. Okay. That’s the reason I do this stuff. Yes, I put you through affiliate links. Yes, I send you guys email promos. Yes, I do it but look at what I’m doing because it works. Okay. Anyway, back to the list. Number one, you’ve got to read Dotcom Secrets.

Number two. Please go watch the Funnel Hacks web class. Obviously, I’ll put those links in there as well. Anyway, go watch the Funnel Hacks web class. It will show you what it means to be a funnel hacker. That’s why you have to watch that.

Number three. Go get the ClickFunnels trial.

Number four. Once you have the trial, go find the industry and the business that you would love to have the most and go funnel hack them. If you watch the web class, you’ll know what that means. Copy them. Okay. This is what I tell everyone else. Don’t model right at first.

First, you just got to learn how to use ClickFunnels. All right. Go find a funnel of the funnel that you wish you had and I want you to copy it. Literally, everything pixel by pixel, try and recreate everything you can inside of ClickFunnels. That’s cool. I told you guys the story once. I definitely did that on a date once with my wife. I cloned out the home page of the email company, GetResponse.

Anyway, I was just seeing how it worked. Pixel per pixel, no joke, I cloned out that entire home page. I was like, “Oh, my gosh.” That’s about the same time I hit the counter and I was like, “I’m going to get the best in the world at this.” Anyway, those are the four things. Go do that.

Now, how this ties back in the haircut, I’ve been teaching these things to the person that cuts my hair. I was like, “So, go do this. Go do this.” She’s got divorced with her husband and she’s like, “Everything sucks, you know.” She’s in a dark place or whatever.

She’s like, “I wish I had more money. I could do some more things.” I was like, “Here’s how you do it. Here’s how you do it.” Okay. That was two or three times ago. She cut my hair.

pexels-photo-2That’s probably two months ago, three months ago. I came back. She hadn’t done anything. She’s like, “What was the name of that book again?” I was like, “Oh, crap.” If you don’t read the book, I know you’re not serious. That’s seriously one of the ways I vet people. That’s the thing that Russell and I have figured out as well.

If you suck at ClickFunnels, usually it’s because you have never read the book. Anyway, she was just like, “No. I haven’t read it.” I came back again. She’s like, “Oh, I got the book. I just haven’t read it.” This last time, she’s like, “I’ve got the book. I’d actually downloaded it this time. I just haven’t read it. I don’t know. I just like to go home. I don’t want to have to learn anything.”

She seriously said this. I was like, “Oh, you are not my target. I’m going to give up on you.” She’s like, “Yeah. I just don’t want to learn anything. I come home after work. I just want to honestly, I want to party and I want to just not do anything when I go home.” I was like, “Oh, okay. Really? Oh, my gosh.”

Please don’t be any people like that. Gosh…

There’s something almost sanctifying to this entrepreneurial struggle that you and I are involved in. You know what I mean? It’s very cleansing. It shows you. I remember Robert Kiyosaki said once.

He said, “One of the reasons why business is so amazing is that,” especially entrepreneurship, “Is that if you go and you decide to be an entrepreneur and you’re pushing really hard,” he’s written those books. Obviously, Rich Dad, Poor Dad, The Cashflow Quadrant, those two are my favorite from him. Some of the others were really a little fluffy for me. I like the tactile stuff. He wrote in there that as you start to get down and you start on this entrepreneurial journey, it’s exciting at first. Very exciting. “Oh, I’m going to be an entrepreneur.”

You beat your chest a little and go, “Yes. I’m going to go do this. I’ll rule the world.”

Then you go like, “Wait. What really does that mean?” One of the first hurdles you’re going to hit when you start moving as an entrepreneur, this is what he teaches is that you’re going to experience some serious personal character flaws. Business will do this thing that it gets you. It takes you and it gets you.

It shows you. “Hey, Steve. Here’s what you suck at. Oh, did you know that you are a night owl?” “Oh, actually, I didn’t know that.” Business and the pressure, the good pressure but the pressure of entrepreneurship, “Wow. You showed that to me. I have a hard time sleeping sometimes if I’m trying to get something to work and it’s not working yet.” You know what I mean?

“Oh, wow. I get a little bit edgy when I got X, Y and Z on my plate. Wow. Character flaw exposed, right?” You all see what I’m saying?

For this lady, for this girl who is cutting my hair, she’s having the exact same things happening to her and I’m watching it. It’s like, “Wow. That’s the first hurdle she has to overcome. Yes. I have to learn stuff to actually be successful.”

You know what I mean? You can think back and go, “Wow. What are the character flaws that have been exposed to me while I’m trying to build sales funnels?” What are these character flaws? What are the things right now? I’ll tell you right now, like I said, I get so excited about the things that I want to go build and put out there.

I’m building 20 funnels right now. It’s almost 20 funnels and I got to get them done in the next two weeks. This here on the side just personally, okay. It’s a crap ton of funnels. Anyway, here’s one of my character flaws. I’m going to be vulnerable here for a second.

I love to lift weights but when I get excited about stuff, the thought of spending an entire hour to an hour and a half in a gym, not being able to build cripples me.

I don’t go. There’s times where, maybe three or four weeks and I don’t go to the gym. I’ve actually told my wife, I think this last Sunday. I leaned over and I was like, “Hey, look.” Sure. I’m out of shape because I was 6% body fat when I was in college and jacked and ripped and competing and winning in sprint triathlons and things like that. It was awesome but I was like, “Man, I feel heavy. I don’t feel good. I’m loving what I’m doing professionally but I’ve got to have my life balanced. I need to go start lifting more.”

I’ve been lifting in the mornings. It’s been great. For you, you guys are going to have the same things that happened to you.

You’re going to have your character flaws exposed…

“Wow. I didn’t know I was shy in those situations. Wow.” Just watch your responses as you try to push forward and get things done and you’ll start to notice and start to see the character flaws will pop up. Now there’s going to be two things that happen when that happens to you. Number one, you’re going to feel some stress and pressure.

Number one…

Your inclination is to shy away and go, “Oh,” and this is one of the reasons why a lot of people don’t get into entrepreneurship or try to make extra money on the side or even this little lifestyle so they can do things like take a cruise or whatever. They’ll say, “Oh, I’m not X. I’m not smart enough. I don’t have enough energy. I’m not good on camera. I can’t do a podcast like Steve.”

It’s like, “I was scared to death to launch this podcast. I barely did it because I was so scared that you guys weren’t going to like it.” You know what I mean? There’s been overwhelming response. You guys have liked it, which has been great and it fuels it. I’m realizing and you guys need to know this also, you are better than you think you are.

You are already. If you’re already pursuing down this path, you’re already owning and having and possessing knowledge of something that’s going to make you better than the next guy.

Okay. I mean, professionally, competition wise., free market capitalism wise. Anyway, that’s the whole thing. These are all the thoughts that started just sprinting through my head as this girl’s cutting my hair.

I was like, “Gosh. Her character flaws are being exposed there. She’s not doing the four things that I told her to do.” Until she faces that character flaw, some character flaws we feel are roadblocks.

These was the two things I was going to go into a second ago. Some of them are roadblocks meaning you will not progress unless you get over it. Some of them are just hindrances. They’re annoyances. “Oh, yeah. I’m tired pretty much all the time because I’m a night owl. Oh, yeah. I’m not going to the gym like I want to.” You know what I mean?

StrengthsAs you push forward business, remember that business is all about pushing out your differences and exposing your strengths. Not your weaknesses, so the temptation will be to confuse your business activities with your character flaws.

Don’t do that…

If you start to go through, “Well, I’m really, really bad at getting up early so I’m probably not going to do this business.” Like, “No, no, no, no. What are you actually selling? What’s the offer? What’s the product?”

Remember, that’s separate…

Think of the business as a separate entity than your own character flaws and body. You’re trying to grow this thing up like it’s a child. You’re trying to raise it. Does that make sense? Anyway, those are the four things that I wanted to go over that if you want to get good at funnel hacking and funnel building, you got to go through.

Read the book…

Watch the web class…

Get ClickFunnels trial and then go clone one of your competitors…

Number two. Understand that as you go down this, you have character flaws that are being exposed to you right now. They’re blowing up in your face.

They’re saying things like, “Hey. You can’t do this.” Sometimes, they come in the form of others. Friends and family can come out. I certainly had a lot of friends, they’ve said some things like that, like, “Wow. It’s so cute. He’s Steve trying to be entrepreneur.”

I’m like, “Okay. Stop looking at me like I don’t have a job. I have a job and I have secondary income as more than my job makes. So that’s great and I’m just having fun with it.”

Anyway, I want you guys to know that this is all attainable to you. It’s all very, very real, very real. The more real you can make it in your head and see it and catch vision of it, close your eyes. See that you are where you want to be.

Work your freaking guts out…

You are going to be able to get to a spot where you’ve got like, “Wow. I’m moving through the four things. The character flaws, I’m starting to overcome them. I’m personally growing because of business. Go figure. Oh, my gosh.” You guys start to get to the spot where you got all your assets out and you go do cool stuff like take a cruise.

My wife and I are going do here next week. It is our fifth year anniversary. I guess these are my little post goodie announcements. It’s our five-year anniversary. We got two kids.

Totally awesome and we’re going to go down to Cozumel & Yucatan. We’re super stoked. It’s going to be a party. Anyway, what’s cool about it is I know that when I come back, we will have made more money without me doing anything than we spent on the cruise, which is totally true.

That’s the goal and that’s the reality is that I got a few more funnels to finish in the next few days. I’m launching and pushing them over to somebody else for them to do the final polish.

We got a huge traffic source that we’re dumping into. I know, I just know. I’ve done this enough times now to know that it’s going to sell a crap ton and we’re going to make more money on this being away than being here. Anyway, that’s the beauty, guys. That’s what I want you guys to go for.

Please tell me when you go take that first victory vacation, when you go take that first victory, whatever that is for you guys. My wife and I have not just gone on a vacation in five years so this is going to be great. The other cool thing that I wanted to tell you guys that I’m doing and please don’t think I’m being self-centered on this.

I’m just excited about it…

I barely graduated high school. I was an idiot. I seriously got straight D’s every semester for Algebra, for Spanish, for Science. No joke. I know what it was. I just wasn’t turned on yet. I remember this point where the lights turned on. It was post high school.

Anyway, I barely graduated high school and what’s funny is that I was highly involved in extra curricular activities. I was in choir. I was in a lot of theater. I was head editor for a yearbook. I got three state awards for my layout designs, which is great. I was really involved in that kind of crap but the scholastic stuff, I really wasn’t good at.leave-board-hand-learn-54597

What’s cracking me up right now is that you guys ever heard of DECA, the DECA program? DECA has invited me to go speak at their regional conference with 3,000 kids tomorrow. I’m flying out in, I didn’t even pack yet.

I’m literally leaving for the airport in 30 minutes. I’m at the office. I got to finish something then I got to go throw some clothes together quick and then I got to go.

Anyway, that’s exciting and I’m literally going to teach 3,000 kids how to funnel hack. The competition that they’ve got going on is that whoever can raise the most money gets a scholarship to college. They’re going to use funnels to raise that money. I’m going teach them how to do that.

It’s very, very exciting. I’m going to finish writing a speech on the airplane. I got to finish sending out. There’s a few promos I want you guys to see that I am sending. Just note that they’re promos. Yeah, whatever, for some tools that I use that really speed up a lot of stuff. I’ll let you guys, you’re welcome.

Anyway, pay attention to your email…

You guys, I just want you to know that I think you’re all awesome. If you need a pre-built funnel, definitely go to You can check out the free funnel section there.

A lot of you guys have been asking me personal questions on Facebook and things like that. That’s great. It’s just really hard for me to get back to that many people. If it’s a question about funnels, my funnel strategy and stuff like that, go to

Scroll down to the bottom right. There’s going to be a green button there. You can click a button there and it will record a question straight off of your browser to me. I like to include them in the show. You might have just seen that the “HeySteve!” Show with Becky just came out. She’s asking about how I order pages for almost everything that we can in ClickFunnels.

Some of it’s a little bit more tactile but just understand it’s pretty awesome there.

Anyway, if you got a question there, go and ask it. I vet the questions. If it gets on the show, I send you a “HeySteve!” t-shirt for free. Start with saying, “Hey, Steve. My name is,” and then ask your question. No more than 30 seconds if you don’t mind and I’d put it straight in the show.

Anyway, you guys are all awesome and appreciate it. It’s been such a blast to meet so many of you guys recently. A lot of you guys reached out. Anyway, go crush it. Remember the four things. Remember character flaws. Expect them but go and tackle them and go crush it, guys.

I will talk to you after DECA and after our cruise.

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