SFR 100: Choose The Right Peak For 2018… – Stephen Larsen

SFR 100: Choose The Right Peak For 2018…

Jan 4th, 2018 anchorwave


Every year i set a public goal for my income. It’s always weird and kinda challenging but it helps me get clear on what I want. Welp, this is that video. I just ripped the audio from the video. Make sure to get public about your goals…


Welcome to Sales Funnel Radio, where you’ll learn marketing strategies to grow your online business using today’s best internet sales funnels. And now, here’s your host, Steve Larsen.

Hey, what’s going on everyone? This is Steve Larsen, and I’m super excited for this video. At the beginning of every single year, this is the fourth time I’ve done it in a row now, every January 1st I go and I find a spot, and I think through what it is I want to get done in the next year.

And then I publicly declare what that thing is. It’s one of the scariest things I do. I honestly started it because I was tired of not feeling like, I felt like I was going nowhere in life four years ago.

Financially, I mean. Professionally, it was where I was going with my goals. All those things. I felt like, I don’t know.

GoalsIt was in hopes that by declaring, to go publicly, several things would happen. Number one, I’d hold my own feet to the fire better. Other people did, as well. But really, the thing that I wanted to have happen, is that by me getting serious enough to actually declare, “Here is my goal!” I finally would have a goal. Does that make sense? Like, by getting specific enough on what the goals are that I have, I actually would know what my own goals are. I don’t know if that makes any sense.

I wasn’t really setting goals. I didn’t have those. I didn’t have things that there were … I didn’t have any of that kind of stuff. So what I decided to do is, what if I was to go set a goal publicly, and tell everybody. And the interesting thing that happened is exactly what I thought.

Number one, it was scary. Number two, it felt weird publicly to be saying a number. And then, what was kind of interesting is, all these people started kind of coming out of the woodwork and saying, “Stephen you can do this. You’ve got this. You’re the man. Go for it.” Stuff like that.

And you know what’s funny is, I don’t think ever, I’ve actually hit the goal on target. I don’t think ever. And that’s okay. The first year I was like, “If I could just make an extra $1,000 a month, it would change our entire life.” We had almost nothing. We were living on student loans. It was hard as a man to go through that. I didn’t feel like I was being a provider, which was really rough. So it was like, “Man, if I could just do a $1,000 a month.” That was four years ago.
Three years ago, the second time I did it was $3,000 a month. I was like, “Oh, man. I hit the thousand a few times, and coming up this next year, I’m going to go for 3,000 a month.”

And then this next one, the last one I did was, $30,000 a month, which was significantly higher, obviously. But I’m pleased to say that I actually hit it a couple times. And this is excluding my salaried position. You know what I mean? It was exciting for me to see that. It was exciting for me to see that progress happen.
And so, yet again, here I am. I’m going to set another goal for 2018. I really focus on just one goal.

I’m not really like a, “Let’s set a billion goals out there.” When I’m onstage, when I’m teaching, when I’m doing the different things I do, one of the things, especially with a lot of my students, one of the things that I see happen over and over and over again is, somebody won’t get started, simply because they can’t see all the path in between where they are and where they’re trying to go.

And that’s not how life works. You see the few steps in front of you. You see the peak of the mountain, but you don’t see all the trails in between. You don’t see that there’s a canyon in the middle. You don’t see that there’s going to be all these different obstacles along the way. That’s how life works. There’s all these unexpected things that happen.

MotivationAnd so, the reason I like setting these goals publicly like this, is for the sole purpose of … Like I said, holding my feet to the fire. But, it’s fun to know what I’m going to go try and accomplish. And if I don’t get it done, I’m going to be personally offended by myself about that. I’ll actually get mad about it. I’ll actually get mad about not hitting the goal, not reaching what it is I said I would do.

But I also know that’s okay, and I sprint as hard as I can towards it. And it’s cool. That first year, there was only a couple times I hit $1,000 a month. And it felt like this insurmountable, massive thing. It was like, “Oh, my gosh! This is changing my life!” Then the second year, when it was just $3,000 a month, the same thing. I only hit it a couple times, I think, and it was like, “Holy crap! That’s massive!”
What it made me go learn, because I set the goal, was the kind of knowledge I needed to hit those goals.


I don’t totally know all the steps and pieces to be able to hit the goal that I’m going for, for this next year. But I know that I’m motivated enough now to go hit it, and people are watching me, which is kind of weird. But, you know, it’s how I’m doing it, and it’s been working.

So, here’s the goal. Okay, so the first year I hit $1,000 a month just a few rounds. Second year, I hit $3,000 a month a few rounds. Last year, I hit $30,000 a month a few rounds. And I decided I would take a leap, a huge leap of faith here and quit my job. And so, I actually, as of yesterday, am no longer employed by anybody. And I am self-employed, which might sound ludicrous, but I’m just following the pattern. I’m following the pattern I see from other people.

I’m following the pattern I’ve seen the last few years. And I’m self-employed. And that extra little added good pressure, not bad pressure, good pressure, is helping me grow. I can already feel it. It’s only day two. I already feel my feet being held to the fire, which would be nice right now. It’s pretty cold out.

But I was sitting in a Mastermind. And I was listening to all these other people, and I was listening to how they were talking. I was watching, most of them were all self-employed, and I was watching each one of them and the struggles and the challenges they were going through.

And I was like, I feel like the thing that I need to do to keep my progress going is something that I’m afraid of admitting. And I remember sitting in the room right there, I sat in the room, and I couldn’t get the stupid topic out of my head for weeks, that I should probably leave my job. I was like, “I can’t. Are you serious?” And I was trying to distract myself from my own head.

And then one day, it was sitting in the Mastermind when I kind of came to terms with it. I was like, “Okay. For me to move forward, I have to leave my job.” And I was like, “Oh, my gosh.” It scared me. It actually really freaked me out. Because, I understood clearly … Because of where I worked, click funnels, right, there’s like 56,000, at the time we were making this, there was 56,000 active users of click funnels. That lets us see businesses and pretty much every single industry. What’s working, what isn’t. And as the lead funnel builder there, my role there, I saw a lot of funnels. I knew what worked, what didn’t.

What things were good, what things were bad. What was cutting edge versus what are things that are going to stay true forever in this industry and that industry. But not that one, nor this one. You know what I mean? It was cool to see this big broad thing.

And so I was sitting there, and I was like, “I think I have to quit my job. And I think I know what I’m going to go do first. And I’m excited to go do it.” And this feeling of, instead of fear, this feeling of almost like, I used to do sprint triathlons, and it was the feeling I’d get before a sprint triathlon. Little bit of nervous feeling. You know that what you’re about to go through is actually going to hurt just a little bit. But, you ultimately know it’s going to go pretty good. And even though you’re going to get banged up, or scraps, or you’re swimming in the lake and you’re getting hit by a stick that’s random in there, someone kicks you in the face. You know what I mean?

That’s all the stuff that would happen, and it still would end up being, I look back on all those memories with huge fondness.

MoneyThis is going to be like that. And I’ve had people reach out and take time out of their day to tell me that my plan is stupid. And I’ve had people reach out, take time out of their day to tell me that my plan is awesome. And that tells me right there that I’m heading in the right direction, as well, to get that polarity and get that split between people. So, I’m excited for this. I’m excited for it. I’ve worked hard towards this.

My goal is a million dollars. That’s my 2018 goal, is to get in the two comma club by the end of 2018…

And I’m quite positive I’m going to be able to do it much faster than that, because of the stuff I’ve identified, where I’m going, what I’m selling. I mean, it is extremely calculated, everything that I’m doing.

And I know life’s all about curve balls, so that will probably change a billion times. But for right now, that’s what the goal is. That’s what the plan is. And I know exactly what I’m going to be doing for the next, especially the next six weeks. It’s going to be straight up hustle time. I’m going to put down anything happy, or fun, or relaxing, or whatever.

But I’m excited. And I hope that whatever you guys are doing, that you go set a goal for yourself, and get public about it. I don’t care what it is. The important part is to not be afraid to tell people. Funny enough, we all think that by telling people our ideas, our ideas will get stolen. And I’ve never actually had that be the case. I try and tell everyone what my ideas are.

I try and tell everybody what the things are that I’m doing. And I find that people actually end up adding to the idea, rather than steal it. I mean, there’s only been maybe like one or two people, ever, who’ve actually tried to do the thing I’m talking about. And people don’t, because it’s not their idea. It’s my ownership on my side. And even if they did go pull it off, even if they did go do the thing that I was doing, they still won’t do it the same way. I’m the only one. I’m the only me. You know what I mean?

Anyway. So, I’m excited. I’m really pumped. My goal’s a million dollars. That’s $83,000 a month. And I think I can do it. I’ve stacked a ton of high ticket sales scenarios and environments at the beginning of the year, to help me get towards that right off the bat. And then I think I know where I’m going to take it afterwards, and I’m excited. It’s requiring that I go hire people. And it’s requiring that I build a team around me.

And it’s requiring that I grow, that I learn how to manage, that learn how to delegate, that I actually have a structure and schedule for my days, personally as a human, as an individual.

And I’m looking forward to the growth. And I know there’s some discomfort that’s going to come with it, but I’m actually excited about that, as well. I’m ready for the next change. So, this is it guys. Four years ago, my goal was $1,000 a month. And now, I’m going to $83,000 a month. It sounds ridiculous, but I kind of like that. So, I’m going to do it. So if you want to follow me on the journey from here on out, I’m going to be documenting what I do, and showing everyone what I do, so that we can all kind of, I don’t know. It’s not about me beating my chest. It’s about actually, selfishly, everyone else is still kind of holding me to what I said that I was going to go do.

So anyway, I thought I’d come to this park here. It’s freezing out. But, that’s my goal. 2018, a million bucks. It’s crazy. I remember scraping by at the beginning of our marriage. Just like with nothing. We had like nothing. Not even two nickels to rub together. And the ridiculous stress that that pulls in.

I used to think rich people were greedy. That’s not true at all. I actually have experienced more of the greedy side when you have no money. And you’re like, “Where’s my next meal coming from? When am I going to eat? Where’s this? Where’s that?” And you get like scraping by, clawing. You’re getting past everyone, every thing. Don’t care about other’s emotions. You are just thinking about how to make the next meal. I know that’s a stereotype, but it’s been my personal experience that it’s actually a little bit the other way around.

Sales Funnel RadioI’m excited for this, and how it’s going to change me, and change my family. It’s going to require me to change. I understand that where I am, I probably don’t know enough, or have enough, or whatever to get to that next level, but I’m ready. So 2018, here I come. What’s your goal? Post your goal down below. I’d love to know what your goals are.

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