Blog

What IS a ‘market’? One of the most frustrating things for me at the beginning of this whole game was that I didn’t know what a market was… and there…

Here’s a deeper look into how I launch my podcast content and the sideways webinar I sneak in… Marketers are event throwers. … and you can use this strategy to…

I’m going to show you a deep look into the top of my Value Ladder and the offer we’re selling there (and why)… We’re in a marketing economy where customer…

I thought it’d be cool to document what is happening during our 7-day launch of OfferMind Masterclass. The good and the bad… One of the biggest reasons I’ve noticed people…

Last year, there were a few specific goals I had in mind. There was a mental “land grab” happening that I wasn’t willing to talk about until now… Today I…

I believe heavily in models, patterns, formulas, and systems. However, there’s one thing that will always trump a model… I’m NOT a very creative person. When I first started in…

There’s a single sentence I use to gauge the belief level of those I’m selling. Here it is (and here’s how it’ll speed up your marketing education)… Imagine a simple…

I’m personally very against a heavy focus on systems until after you’re cash flowing regularly. These are some of the most frequent systems I build POST-revenue… There are two things…

I’m frequently asked how I found my ‘big idea’. Here are some helpful things to consider that should help you land something that you love AND that’s lucrative… Let me…

Here’s a quick example of how I’d make an offer for each major industry… If you want to create a SEXY offer, you need to be a SCHEMER! Oh, YEAH……