SFR 282: The 2nd Millionaire In America

This is one of my favorite, brilliant marketing stories! I’ve just finished another 20-mile bike ride (in the dark)… I’m still several miles from home, but my mind’s kinda spinning,…

Read More

SFR 281: Using OPE (Other People’s Events)

How am I using the Perfect Presentation Script in OTHER people’s funnels? Are webinars dead? Kinda… Russell doesn’t use the term webinars anymore, it’s now called a ‘presentation’. … and…

Read More

SFR 279: OfferMind Event Walkthrough

Here’s a sneak peek of the event hall, the week before OfferMind. I walk through some of the event psychology… I’m about to take you back in time to four…

Read More

SFR 278: Do I Have Too Much Follow-Up?

I’m frequently asked how you know when you’re following-up too often? Here’s my answer, some stats, and a few guidelines to consider… “Stephen, how much is too much emailing? How…

Read More

SFR 277: How I Prepare To Speak

Here’s a snapshot of the mental stuff I do to stay in the game before I speak on any stage… It seems like questions often come in themes and in…

Read More

SFR 275: What Content Goes Where

You can publish the exact same content on multiple platforms and get completely different reactions from your audience. Why?! I really don’t read that many books! I have a different…

Read More

SFR 274: A Marketers Role

When you get down to the core of it, the list of roles Marketing owns is actually quite small. Powerful, but short. Recently my revenue took another BIG jump, but…

Read More

SFR 273: Simple Marketing Math

After the basic marketing principles are learned, tracking effectiveness really just comes down to simple numbers… One of the BIGGEST reasons why people don’t move forward in this game is…

Read More