Blog

Consistent publishing can feel like a chore. Lemme show you how I position my shows to attract future buyers. WASSUP? Check out my NEW background! *SPOILER ALERT* … it’s for…

A funnel isn’t a series of web pages – that’s a method (albeit a very powerful one)… Today I wanna teach you what a ‘sales funnel’ actually is! Q: Do…

Spending money on branding alone is DUMB, RECKLESS, and UNTRACEABLE… Here’s why… The general advertising community believes in writing poetic and cute ads. “You know they’re wrong. You know it…

There are two worlds of entrepreneurship… One will enslave you while handing you a spruced up prison cell… The other looks challenging, but it really isn’t that difficult, once you…

My friends, money is NOT neutral, it’s NOT bad – it’s GOOD. Recently, I went to the bank (for my business accounts) and this teller (who was around my age)…

New environments are some of the easiest ways to create a new hook. Unless you physically never move, ever, this will work for you… I’ve been traveling A LOT lately,…

Mother Nature knows to go all on the trunk of a tree for quite a while until the tree is ready for more shoots… Today, I wanna talk to you…

From a 300 sqft room to a 3200 office (for free) We’re (finally) getting an office space, and I wanna walk you around real quick to share a principle with…

This is one of my favorite, brilliant marketing stories! I’ve just finished another 20-mile bike ride (in the dark)… I’m still several miles from home, but my mind’s kinda spinning,…

How am I using the Perfect Presentation Script in OTHER people’s funnels? Are webinars dead? Kinda… Russell doesn’t use the term webinars anymore, it’s now called a ‘presentation’. … and…