SFR 275: What Content Goes Where

You can publish the exact same content on multiple platforms and get completely different reactions from your audience. Why?! I really don’t read that many books! I have a different…

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SFR 274: A Marketers Role

When you get down to the core of it, the list of roles Marketing owns is actually quite small. Powerful, but short. Recently my revenue took another BIG jump, but…

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SFR 273: Simple Marketing Math

After the basic marketing principles are learned, tracking effectiveness really just comes down to simple numbers… One of the BIGGEST reasons why people don’t move forward in this game is…

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SFR 272: 10 Common Product-Marketing Mistakes

Understanding some simple ‘laws’ around marketing greatly increases the chance of a successful product. It’s not a linear scale. It’s exponential. A small principle massively determines a product’s outcome… I…

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SFR 271: Fight For, Fight Against

One of the simplest ways to create the noise needed for large sales is to get public about what you’re fighting *for* and *against*. You’ll find the added polarity CAN…

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SFR 270: Optins Vs Leads

Just cause you have a BIG list, doesn’t mean you have BIG leads. Here’s how I turn optins into leads… There’s a HUGE difference between optins and leads! A lot…

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