SFR 290: How To Position Content

Consistent publishing can feel like a chore. Lemme show you how I position my shows to attract future buyers. WASSUP? Check out my NEW background! *SPOILER ALERT* … it’s for…

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SFR 289: What’s A Funnel?

A funnel isn’t a series of web pages – that’s a method (albeit a very powerful one)… Today I wanna teach you what a ‘sales funnel’ actually is! Q: Do…

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SFR 288: The Two Worlds Of Marketing

Spending money on branding alone is DUMB, RECKLESS, and UNTRACEABLE… Here’s why… The general advertising community believes in writing poetic and cute ads. “You know they’re wrong. You know it…

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SFR 287: The Two Worlds Of Entrepreneurship

There are two worlds of entrepreneurship… One will enslave you while handing you a spruced up prison cell… The other looks challenging, but it really isn’t that difficult, once you…

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SFR 286: The Study Of Money

My friends, money is NOT neutral, it’s NOT bad – it’s GOOD. Recently, I went to the bank (for my business accounts) and this teller (who was around my age)…

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SFR 284: Trim The Shoots

Mother Nature knows to go all on the trunk of a tree for quite a while until the tree is ready for more shoots… Today, I wanna talk to you…

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SFR 283: I Leased An Office For Free

From a 300 sqft room to a 3200 office (for free) We’re (finally) getting an office space, and I wanna walk you around real quick to share a principle with…

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SFR 282: The 2nd Millionaire In America

This is one of my favorite, brilliant marketing stories! I’ve just finished another 20-mile bike ride (in the dark)… I’m still several miles from home, but my mind’s kinda spinning,…

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SFR 281: Using OPE (Other People’s Events)

How am I using the Perfect Presentation Script in OTHER people’s funnels? Are webinars dead? Kinda… Russell doesn’t use the term webinars anymore, it’s now called a ‘presentation’. … and…

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