SFR 271: Fight For, Fight Against

One of the simplest ways to create the noise needed for large sales is to get public about what you’re fighting *for* and *against*. You’ll find the added polarity CAN…

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SFR 270: Optins Vs Leads

Just cause you have a BIG list, doesn’t mean you have BIG leads. Here’s how I turn optins into leads… There’s a HUGE difference between optins and leads! A lot…

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SFR 266: Types Of Entrepreneurs

People use the word ‘entrepreneur’ way too freely. Here’s what it is, and how to know if you are one…? I can’t stop my brain. For years, I tried to…

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SFR 265: My Typical Cart-Close Sequence

EVERY product, whether or not you’re in the middle of a launch, needs a cart-close sequence. Here’s the typical one I use… Now, if you don’t know… Cart closing is…

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SFR 263: Campaign Follow-Through

A marketing campaign is nothing more than orchestrated noise around your product. Here’s an example of how to keep a campaign going when everything is going well… A campaign is…

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